The LinkedIn ads agency for B2B companies in Europe.
We only do LinkedIn advertising, and only for B2B. Our team worked at LinkedIn and helped its biggest advertisers. Now we manage your campaigns in your own ad account.
The short version
TriAds is a LinkedIn ads agency for B2B companies in Europe. We only do LinkedIn advertising and we only work for B2B, with a focus on IT, software and SaaS. Our team worked at LinkedIn and helped its biggest advertisers. We plan, build and manage your campaigns in your own ad account, from €1,750 per month. You follow everything live in your own ad portal.
What we do
We take your LinkedIn advertising off your plate, from the first plan to the last report. You stay in control, because every ad needs your approval before it goes live.
Strategy and planning
Goals, audiences and a campaign plan per quarter, built around LinkedIn's busy and quiet seasons.
Audience building
Job function, seniority, industry, skills and company lists. Each audience gets its own campaign and goal.
Ads and creative
Copy and design for single image, document, video and carousel ads. In Growth and Pro we make them for you.
Setup and tracking
Campaign structure, Insight Tag, conversion tracking and CAPI, so LinkedIn optimises for real leads.
Daily optimisation
Bids, budgets, A/B tests and retargeting. We adjust campaigns every few hours, never on autopilot.
Reporting you can open
No monthly PDF. You see results per campaign in your dashboard, 24/7, and can export reports yourself.
We only do LinkedIn. No Google, no Meta, no TikTok. That focus is on purpose. LinkedIn works differently from every other ad platform, and B2B buyers behave differently from consumers.
Who we work for
We work for B2B companies only. Most of our clients sell technology, software or services to other businesses. We know these markets best.
- B2B SaaS companies that need demo requests and trials from a small group of buyers.
- Cybersecurity vendors that sell to CISOs and IT managers.
- Fintech companies that sell to CFOs, finance teams and banks.
- IT services companies and MSPs that sell trust and long contracts.
- Industrial and professional B2B companies with a clear buyer on LinkedIn. See our clients.
We work across Europe, in English and in the local language of your market.
Five leaks we fix in almost every account
We often take over accounts that other agencies or in-house teams set up. The same five patterns keep coming back. We find at least two of them in most intro calls.
| Leak | What goes wrong | How we fix it |
|---|---|---|
| Overlapping audiences | Several campaigns target the same job titles and bid against each other. | We merge overlapping audiences and split objectives, so every euro reaches new people. |
| Uploaded lists doing all the work | Native targeting is switched off and the list gets stale. | We layer job function, seniority, industry and skills on top of your lists. |
| No follow-up on warm prospects | People engage with an ad and never see a next step. | We build full-funnel retargeting from awareness to conversion. |
| Always-on conversion ads | Lead generation budget runs in months when buyers are not in-market. | We match objective and budget to real demand. Brand when intent is low, conversion when buyers are ready. |
| Insight Tag without conversions | The tag is installed, nothing is tracked, so LinkedIn optimises for clicks. | We set up conversion tracking and CAPI. Usually the biggest win. |
Planning by season
Prices on LinkedIn move with demand. Autumn is busy and expensive. Summer and the holidays are quieter and cheaper. We use that. In quiet months we buy cheap reach and build awareness. When buyers are back and ready, the audience already knows you and we switch to lead generation.
That is also why we work with monthly retainers. Campaigns get better the longer they run, and a plan per quarter beats a new start every few weeks.
Why ex-LinkedIn matters
Our team worked at LinkedIn and trained its enterprise advertisers from the inside. They helped the platform's biggest accounts spend large budgets well, and they still have short lines inside. That changes what we see in your account.
- We know how the ad auction and the algorithm decide who sees your ad.
- We have seen thousands of campaigns, the winners and the ones that quietly burned budget.
- We look before we touch. We comb through your account first and fix the costly mistakes before we add anything.
Your own ad portal
Every client gets access to my.triads.now. It replaces email threads and monthly reports.
- See every ad exactly as it will look on LinkedIn, and approve it in one click.
- Follow results per campaign, 24/7, and export reports for your own meetings.
- Book your meetings with an ad specialist.
- Track the LinkedIn ads of your competitors.
Read more on how we work.
How to start
- Free 30-minute callWe look at your account and your goals together. No pitch.
- Optional intake analysisA full LinkedIn competitor analysis for €750, deducted from your first month.
- ProposalOne package that fits your goals. See pricing.
- First campaign liveWith quick feedback within a week. We plan for ten working days.
Questions, answered.
What does a LinkedIn ads agency do?
It plans, builds and manages your LinkedIn ad campaigns: audiences, ads, tracking, budgets and optimisation. At TriAds we do that for B2B companies only, in your own ad account, with every ad approved by you first.
How much does TriAds cost?
€1,750, €2,500 or €3,500 per month excluding VAT, depending on how many campaigns you need and who makes the ad content. Your ad budget goes to LinkedIn directly.
Do I keep ownership of my LinkedIn ad account?
Yes. We connect as a partner on your existing account. You stay the owner and can revoke our access at any time.
Which companies does TriAds work for?
B2B companies only, mostly in IT, software, SaaS, cybersecurity, fintech and professional services, across Europe.
Why only LinkedIn?
Because LinkedIn is where B2B buyers can be targeted by job title, seniority and company. The platform works differently from Google and Meta, and our team knows it from the inside.
How fast can my first campaign be live?
With quick feedback, within a week. We plan for ten working days from the moment we have access and your approval.
Do you make the ads?
In Growth we make images, document ads and carousels. In Pro we also do video editing and landing pages. In Starter you supply the content and we run the campaign.
How do I see results?
In your own ad portal at my.triads.now. It shows results per campaign 24/7 and you can export reports yourself.
Related pages
Find out where your LinkedIn budget leaks.
30 minutes with an ad specialist. We look at your account and tell you what we see. No pitch.